from 2022 to 2023, I served on graston technique’s marketing team as their digital design specialist. this role encompassed a variety of hats, from print/digital advertising, social media marketing, and even product design. as one of the nation’s leading companies in instrument-assisted soft tissue mobilization (iastm), graston (or gt) has a brand identity that emphasizes innovation and reliability.

as their designer, I sought to respect their decades long presence in the industry. Alongside this, I spent time updating their aesthetic to match many other athletic companies design profiles as well. I achieved this through the usage of sharp coloration, fluid movement, and crisp typography.